Extension Marketing (Telling our Story)
This topic includes any training and professional development related to enhancing skills in marketing, promotion, and effectively communicating the essence of our mission and the significant impact of our work. These opportunities cover a wide array of topics essential for effectively promoting and sharing our work and our story with the public and stakeholders. This includes but is not limited to utilizing social media, media engagement, marketing programs, storytelling techniques, and stakeholder communication.
Indiana - Impacts
We have an internal document that guides Purdue Extension Professionals on how to write an impact statement
Indiana.pdf
Adobe Acrobat document [189.2 KB]
We have an internal document that guides Purdue Extension Professionals on how to write an impact statement
Indiana.pdf
Adobe Acrobat document [189.2 KB]
Iowa Extension Engagement Essentials
The Extension Engagement Essentials workshop focuses on building knowledge and confidence to become better at serving all Iowans and identifying paths to reporting outcomes and tell our story.
Iowa.pdf
Adobe Acrobat document [172.9 KB]
The Extension Engagement Essentials workshop focuses on building knowledge and confidence to become better at serving all Iowans and identifying paths to reporting outcomes and tell our story.
Iowa.pdf
Adobe Acrobat document [172.9 KB]
K-State Marketing Materials
Our communications and marketing department has developed a Canvas Course that all KSRE employees have access to. Their staff also spend 4hours with our new agents to provide a communications and marketing short course.
Kansas.pdf
Adobe Acrobat document [188.6 KB]
Our communications and marketing department has developed a Canvas Course that all KSRE employees have access to. Their staff also spend 4hours with our new agents to provide a communications and marketing short course.
Kansas.pdf
Adobe Acrobat document [188.6 KB]
Minnesota - Marketing
Marketing training is provided by our Communications unit.
Minnesota.pdf
Adobe Acrobat document [182.2 KB]
Marketing training is provided by our Communications unit.
Minnesota.pdf
Adobe Acrobat document [182.2 KB]
Wisconsin - Telling your Story
We provide formalized training on storytelling to all new colleagues during onboarding, and conduct the same training upon request for county offices and program groups. To request access to the curriculum, contact Christian.Schmieder@wisc.edu. The storytelling training focuses on crafting 1-3 sentence short Impact-at-a-glance statements that are used in county reports, and on crafting 300-500 word stories, which are also used in county reporting and other stakeholder engagement. We also provide training to employees who in the first few years on the job to use those statements in marketing and communications outreach efforts. This training covers the science behind storytelling effectiveness and how employees can use it in media and government relations.
Wisconsin (3).pdf
Adobe Acrobat document [186.0 KB]
We provide formalized training on storytelling to all new colleagues during onboarding, and conduct the same training upon request for county offices and program groups. To request access to the curriculum, contact Christian.Schmieder@wisc.edu. The storytelling training focuses on crafting 1-3 sentence short Impact-at-a-glance statements that are used in county reports, and on crafting 300-500 word stories, which are also used in county reporting and other stakeholder engagement. We also provide training to employees who in the first few years on the job to use those statements in marketing and communications outreach efforts. This training covers the science behind storytelling effectiveness and how employees can use it in media and government relations.
Wisconsin (3).pdf
Adobe Acrobat document [186.0 KB]
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